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RateGain’s Hotel Rate Parity Trends – Australia & New Zealand (Mar – May 2012)

Hotel rate parity trends for March to May 2012 of three, four and five star hotels across some of the major cities in Australia & New Zealand.

   

The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.

Three star [click for larger image]:

 

City % Of Hotels in Parity % Of Hotels Cheaper on Brand Sites % Of Hotels Cheaper on OTA Sites
ADELAIDE 4% 33% 63%
AUCKLAND 5% 21% 74%
BRISBANE 14% 35% 51%
CHRISTCHURCH 17% 50% 33%
GOLD COAST 23% 53% 24%
MELBOURNE 4% 19% 77%
PERTH 6% 11% 83%
SYDNEY 12% 17% 71%
WELLINGTON 20% 20% 60%

Four star [click for larger image]:

 

City % Of Hotels in Parity % Of Hotels Cheaper on Brand Sites % Of Hotels Cheaper on OTA Sites
ADELAIDE 3% 22% 75%
AUCKLAND 2% 30% 67%
BRISBANE 6% 19% 75%
CHRISTCHURCH 0% 100% 0%
GOLD COAST 7% 40% 53%
MELBOURNE 4% 16% 80%
PERTH 10% 20% 71%
SYDNEY 18% 8% 73%
WELLINGTON 13% 34% 52%

Five star [click for larger image]:

City % Of Hotels in Parity % Of Hotels Cheaper on Brand Sites % Of Hotels Cheaper on OTA Sites
ADELAIDE 24% 5% 72%
AUCKLAND 14% 8% 78%
BRISBANE 7% 8% 85%
CHRISTCHURCH 0% 100% 0%
GOLD COAST 1% 13% 86%
MELBOURNE 5% 6% 88%
PERTH 5% 59% 36%
SYDNEY 8% 12% 80%
WELLINGTON 33% 25% 42%

NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels, online travel companies and airlines. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

 

Posted by on March 26, 2012.

Categories: Market Reports

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